MORE PLANTS. LESS MEAT.
TAKE THE 30-DAY CHALLENGE!

Join the ProVeg Veggie Challenge and try eating more plant-based for 30 days. It’s better for your health, better for the planet and better for animals. Get a healthy start with your personal Challenge. We’ll help you along the way with free tips, recipes and support.

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SIGN UP!

  • 643,911

    PARTICIPANTS


    Join the challenge

    Of course you won't do it alone. More and more are eating less meat and thousands have already participated in the Veggie Challenge. In the free Veggie Challenge online community, you'll get in touch with other participants and exchange tips and recipes.

    HOW DO I START EATING A MORE PLANT-BASED DIET?

    If you’re finding the first step towards more plant-based eating difficult,  you might be wondering:

    • How do I eat a varied diet every day without eating meat?

    • Isn’t plant-based cooking very difficult?

    • How do I make sure that I stay healthy and don’t experience nutritional deficiencies?

    

    ProVeg Veggie Challenge

    The free online programme

    will teach you how to cook delicious plant-based meals. You will get daily tips and detailed recipes.

    Why Participate?

    Health Five Pro Icon

    Pro
    Health

    Animals Five Pro Icon

    Pro
    Animals

    Environment Five Pro Icon

    Pro
    Environment

    Justice Five Pro Icon

    Pro
    Justice

    Taste Five Pro Icon

    Pro
    Taste

    THE PROVEG VEGGIE CHALLENGE APP

    The ProVeg Veggie Challenge App makes it easier than ever to try a more plant-based diet!

    Do you want a handy tool to find and save your favourite recipes, create shopping lists, and see the positive impact you’re having? Sign up now for access to the app.

    WAYS TO PARTICIPATE

    try
    Vegan

    try
    Vegetarian

    30 days
    Less Meat

      • Choose whatever works best for you.

        It’s up to you to choose your 30-day challenge. You can try vegan or vegetarian, go meat-free for certain days of the week, or just choose to eat less meat for one day a week.

      • Receive tips and recipes.

        After that, every day of the challenge, you will receive a newsletter full of handy tips and recipes. You will soon discover that eating a more plant-based diet can be fun, tasty, and surprisingly easy!

    HOW WE SUPPORT YOU

    100+ Recipes

    Free Recipes for everyone

    Choose your favourite recipes from the wide selection on our database. Whether you have a busy job, kids to cook for, or food allergies to work around – we have recipes for everybody.


    Personal Coaching

    Take all your questions to your personal coach.

    Do you have questions or concerns? Are you looking for tips? Or would you like to get to know other challenge participants? Your personal ProVeg Veggie Challenge coach will send you a daily email with handy advice, and can put you in touch with other participants in your area.

    HOW MUCH COULD I SAVE?

    By eating less meat, you will make a difference – but how much of a difference? Each day, we will let you know how much C02, water, land and animals you are saving by eating a more plant-based diet. If you shift from a regular diet to 30 days vegan, you could save up to:

    3

    Animals

    62.5

    KG CO2-EQ*

    39,000

    L WATER

    64.9

    M2 LAND

    * = driving 520 km/323 miles by car

    Thanks to our partners and supporters:

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